BUSINESS OF FASHION & STYLING WORKSHOP
WORKSHOP SUMMARY
If you have a passion for fashion, then you are about to embark on one of the most creative professions in fashion. The intensive and informative business of styling workshop is designed to prepare yourself as a brand and polish your skills for an exhilarating niche focused career. The skills, techniques and the knowledge you will develop in this workshop will exemplify you to understand and meet high-level professional standards on both creative and corporate level fronts. Our instructors carve out and show you the roadmap to set your business and/or brand within a competitive industry to find your own creative identity. Fashion Stylists, Image Consultants, Creative Directors, Personal Stylists, etc. not only create compelling looks for their clients, but they also influence and invent trends for the fashion scene.
CLASS 1
IMPORTANCE OF COLOR 101
UNDERSTANDING COLOR
Examining Colour Theory
Seasonal Palettes
Skin Tones
Wearing Color Correctly
Colours for Men and Women
PREPARING COLOR CHARTS 102
COLOUR CHOICE FOR THE CLIENT
The Color Analysis
Seasonal Colour Ranges
Identifying a Client’s Personality
Personality Analysis
CLASS 2
MERCHANDISING 201
DETAILED ANALYSIS OF
How to Start Merchandising?
Vintage Merchandising
Visual Merchandising
Retail Merchandising
Retail Buying | Fashion Buying
Retail Math Formula
FASHION BUSINESS 202
DETAILED ANALYSIS OF
Detailed Analysis of Introduction to the Retail
Environment
Retail Buying / Business Casual
CLASS 3
POWER OF SOCIAL MEDIA 301
UNDERSTANDING YOUR REACH
Social Media Tools | Importance of Visibility
Branding Yourself & Your Brand
How to start a brand?
THE ART OF BRANDING 302
FASHION CUSTOMERS
Building a Brand & Understanding Client Needs
Customer Service Skills
Your Client is Your Business
CLASS 4
PERSONAL STYLING 401
PERSONAL STYLING TO THE MASSES
What is Personal Styling?
Image Consultation | Client Makeovers
WARDROBE AUDIT 402
REFRESH YOUR WARDROBE
Identification is the Key
Re-evaluate ‘Personal Style’
Best Basics - Five Must Haves
Capsule Wardrobe
PERSONAL SHOPPING 403
UNDERSTANDING THE CLIENT’S NEEDS
Pre-shopping Preparation
Client Benefits
Strong Brand Relationships
Conducting Bespoke Personal Shopping
FINAL PROJECT
HIGH-FASHION EDITORIAL PHOTOSHOOT
Submitting a Moodbaord
Planning & Executing a Photo-shoot
Style a Model or Client
Pulling, Fittings & Shoot (4 – 5 Looks)